Work · Chapter 04
Every project begins with a business challenge. Every outcome begins with strategic communication.
An editorial archive, in progress.
Featured stories
From market entry to category leadership: a three-year narrative that placed Bolt at the centre of the mobility conversation in Portugal and Spain.
Seven years of narrative work built Beta-i into a European voice on open innovation — quoted by the Commission, invited to Davos, chosen by Fortune 500 partners.
A repositioning story — from technical excellence to strategic partner — supporting international expansion across defence, aerospace and mobility.
Browse the archive
Every category carries a different tempo, a different audience, a different definition of influence.
All case studies
A selection of engagements from 2019 onwards.
Executive positioning and always-on media relations across Portugal and Spain.
Seven years of thought leadership and coordinated European media.
Category framing and executive voice across defence and aerospace media.
Investor narrative, financial media relations and executive profiling ahead of Series B.
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Partner profiling, portfolio storytelling and category commentary across Iberia.
Regulatory affairs storytelling and media relations across four European markets.
Editorial platform, executive essays and coordinated launches across three cities.
Executive voice, employer brand and issues management for a 5,000-person group.
Flagship editorial platform, event narrative and cross-border media.
Embargoed briefings, editor relationships and same-day tier-1 coverage.
Impact
We measure work in outcomes that a CEO recognises: reputation earned, markets opened, categories owned.
From single-market presence to coverage across France, Germany and the UK.
Repositioning technical companies as strategic partners for European buyers.
Founders and CEOs established as credible voices in their categories.
Consistent placement in tier-1 business and industry press across Iberia.
Talent narratives that sustain hiring through hyper-growth years.
Reports, essays and platforms that shape category conversations.
Round announcements that translate capital into market signal.
Coordinated launches in new geographies, with local media weight.
How we measure success
A framework for reading communications outcomes — from earned attention to measurable growth.
How the market speaks about you when you are not in the room.
Consistent presence in the media and platforms where decisions are made.
Being cited, invited and asked — by peers, press and policymakers.
Pipeline, hiring, valuation, category share. The work has to move numbers.
Client perspectives
The Square helped us build the reputation we needed to be taken seriously across Europe — not just in Lisbon.
They understand our business as well as they understand the media. That combination is rare — and it moves markets.
A partner, not a supplier. Every conversation raises the quality of the narrative we take to market.
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Whether you're launching, scaling or redefining your market, we'd love to hear your ambition.
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