Lisbon · Madrid · Iberia & beyond
We help disruptive companies earn trust, build visibility and grow influence — through strategic communications that translate breakthrough work into market traction.
Clients & partners
Partners and clients across technology, venture, mobility, climate and the new economy.
Our position
For 14 years we've partnered with the companies rewriting how Iberia works, builds and trades — from venture-backed startups to global tech leaders. We translate breakthrough work into the language that moves markets, talent and capital.
Our reach
Featured work
Bolt
Challenge
Position Bolt as the category-defining mobility platform in a market crowded with regulatory noise and competitor pressure.
Impact
National-tier media leadership across PT and ES, sustained share of voice and a corporate narrative that scaled with every new vertical.
Beta-i
Challenge
Translate a complex portfolio of open innovation, venture and policy work into a single, credible voice for corporate and public stakeholders.
Impact
Consistent presence in tier-one tech and business media, and recognition as one of Europe's most active innovation platforms.
Critical Software
Challenge
Reposition a 30-year mission-critical software company for international growth, talent attraction and brand modernization.
Impact
Refreshed corporate narrative, sustained executive visibility and stronger pull for engineering talent across three continents.
Canada-Portugal Chamber of Commerce
Challenge
Increase CPCC's institutional visibility and digital relevance in an ecosystem crowded with established business networks — balancing institutional credibility with a more accessible, community-oriented tone.
Impact
+158.56% LinkedIn follower growth, 76,697 impressions, 9,754 interactions, 95 content pieces, newsletter audience up 95% to 247 subscribers, 45.97% average open rate and 0% unsubscribes in 2025.
The best stories are told by our clients.
“The Square became an extension of our team.”
Pedro Rocha Vieira
CEO
Beta-i
Our people
A team of 30+ strategists, consultants, journalists, creatives and communications specialists between Lisbon and Madrid.
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Lisboa · 2026
Life at The Square
We believe great stories begin with curious, accountable teams committed to excellence — built on editorial culture, continuous learning, mental health and social responsibility.
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We read, write and argue about ideas every day.
Mentoring, masterclasses and time to think.
Signatories of the Pact for Mental Health at Work.
Pro-bono work for causes and founders we believe in.
Our expertise
Strategic advisory, media expertise and AI-enhanced communication intelligence — helping organisations navigate visibility, reputation, culture and growth across Iberia and international markets.
Positioning, narrative and executive visibility for defining business moments — plus employer branding and internal culture, where external perception meets internal reality.
Earned media built on strategic positioning, not press releases — supported by AI-powered media intelligence that reaches journalists well beyond Portugal and Spain.
A coherent presence across every digital touchpoint, with integrated campaigns that combine organic content and paid activation on Meta and Google Ads.
With our partner Reach, we combine SEO with Generative Engine Optimization so brands are found, understood and referenced across search engines and AI assistants.
Who we work with
We advise companies from any sector, and work most closely with three kinds of organisation.
Organisations modernising and refreshing their image — making communication more contemporary and relevant, while keeping credibility and institutional strength.
Founders and leadership teams defining and elevating their narrative through growth, international expansion, fundraising and market positioning.
Firms and partners building authority around their investment thesis, sector knowledge and market perspective — becoming reference voices in the industries they shape.
International expansion, fundraising, M&A, leadership transitions — and the more sensitive ones: restructuring, market exits, reputation management. Some moments should be amplified; others require judgement and discretion. We help leadership teams navigate both.
Bits of knowledge
Perspectives, opinions and analysis on reputation, technology, entrepreneurship and the future of business.
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Why winning the inbox of three journalists matters more than chasing the next distribution wire.
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How climate-native companies are turning ESG storytelling into commercial advantage.
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What the best engineering and product teams in Iberia know about employer storytelling.
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