Lisbon · Madrid · Iberia & beyond
We help disruptive companies earn trust, build visibility and grow influence — through strategic communications that translate breakthrough work into market traction.
Clients & partners
Partners and clients across technology, venture, mobility, climate and the new economy.
Our position
For 14 years we've partnered with the companies rewriting how Iberia works, builds and trades — from venture-backed startups to global tech leaders. We translate breakthrough work into the language that moves markets, talent and capital.
Our reach
Featured work
Bolt
Challenge
Position Bolt as the category-defining mobility platform in a market crowded with regulatory noise and competitor pressure.
Impact
National-tier media leadership across PT and ES, sustained share of voice and a corporate narrative that scaled with every new vertical.
Beta-i
Challenge
Translate a complex portfolio of open innovation, venture and policy work into a single, credible voice for corporate and public stakeholders.
Impact
Consistent presence in tier-one tech and business media, and recognition as one of Europe's most active innovation platforms.
Critical Software
Challenge
Reposition a 30-year mission-critical software company for international growth, talent attraction and brand modernization.
Impact
Refreshed corporate narrative, sustained executive visibility and stronger pull for engineering talent across three continents.
The best stories are told by our clients.
“The Square became an extension of our team.”
Pedro Rocha Vieira
CEO
Beta-i
Our people
A team of 30+ strategists, consultants, journalists, creatives and communications specialists between Lisbon and Madrid.
Meet our consultants →
Lisboa · 2026
Life at The Square
We believe great stories begin with curious, accountable teams committed to excellence — built on editorial culture, continuous learning, mental health and social responsibility.
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We read, write and argue about ideas every day.
Mentoring, masterclasses and time to think.
Signatories of the Pact for Mental Health at Work.
Pro-bono work for causes and founders we believe in.
Our expertise
Integrated services designed to build reputation, drive demand and earn the attention that compounds.
Earned media strategy, journalist relationships and tier-one coverage across Iberia and key European markets.
Always-on storytelling across LinkedIn, Substack and owned channels — built for executives and brands with something to say.
Talent-magnet narratives, internal communications and EVP work that turn culture into a recruiting advantage.
Editorial, design and creative production — from thought leadership to brand campaigns and reports.
Bits of knowledge
Perspectives, opinions and analysis on reputation, technology, entrepreneurship and the future of business.
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Why winning the inbox of three journalists matters more than chasing the next distribution wire.
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How climate-native companies are turning ESG storytelling into commercial advantage.
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What the best engineering and product teams in Iberia know about employer storytelling.
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