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About · A short documentary

People shape every conversation.

Behind every strategy, campaign and conversation is a team driven by curiosity, empathy and long-term thinking.

Founded

2011

Published from

Lisbon · Madrid

Team

36

Structure

Independent

A letter · Not from a CEO

We started out of curiosity. We continue for the same reason.

We spend our days listening — to founders, journalists, engineers, investors, colleagues. The best stories rarely arrive in the first paragraph. They arrive in the third question, in the pause, in the email you write after the meeting.

We don't believe in campaigns that appear and disappear. We believe in relationships that deepen. In trust that builds slowly. In ideas that last because they were thought through before they were said.

We aren't large. We don't want to be. We're enough to answer, small enough to care, human enough to remember the name on the other side.

— The Square

Our people

Thirty-six people. One team.

No CVs. No inflated titles. Just the people.

Leadership05
Sara Antunes, Employer Branding Lead — The Square

Employer Branding Lead

Sara Antunes

Joana Canhão, Managing Partner — The Square

Managing Partner

Joana Canhão

João Penedo, Partner, Strategy — The Square

Partner, Strategy

João Penedo

Mariana Catarino, Manager — The Square

Manager

Mariana Catarino

Mariana Branco, Head of Media — The Square

Head of Media

Mariana Branco

Practice12
Raquel Mesquita, Content Lead — The Square

Content Lead

Raquel Mesquita

Joana Guimarães, Digital Strategist — The Square

Digital Strategist

Joana Guimarães

Joana Cidades, Account Director — The Square

Account Director

Joana Cidades

Carolina Batalha, Senior Consultant — The Square

Senior Consultant

Carolina Batalha

Rosa Madero, Consultant, Madrid — The Square

Consultant, Madrid

Rosa Madero

Michelle Rioja, Senior PR & Digital Specialist — The Square

Senior PR & Digital Specialist

Michelle Rioja

Mariana Magalhães, Senior Digital Communication Specialist — The Square

Senior Digital Communication Specialist

Mariana Magalhães

Ana Duarte, Senior PR Specialist — The Square

Senior PR Specialist

Ana Duarte

L. Lancastre, Senior PR Specialist — The Square

Senior PR Specialist

L. Lancastre

Beatriz Marujo Leal, Senior PR Specialist — The Square

Senior PR Specialist

Beatriz Marujo Leal

João Pires, Designer — The Square

Designer

João Pires

Inês Martins, Designer — The Square

Designer

Inês Martins

Team19
Patrícia Fernandes, Digital Comms Specialist — The Square

Digital Comms Specialist

Patrícia Fernandes

Raquel Assunção, Digital Comms Specialist — The Square

Digital Comms Specialist

Raquel Assunção

Joana Salgado, Digital Comms Specialist — The Square

Digital Comms Specialist

Joana Salgado

Mariana Braga, PR Specialist — The Square

PR Specialist

Mariana Braga

Alexandra Costa, PR Specialist — The Square

PR Specialist

Alexandra Costa

Rita Baptista, PR Specialist — The Square

PR Specialist

Rita Baptista

Ana Ribeiro, PR Specialist — The Square

PR Specialist

Ana Ribeiro

Isabel Sena, PR Specialist — The Square

PR Specialist

Isabel Sena

Inês Lourenço, PR Specialist — The Square

PR Specialist

Inês Lourenço

Fábio Lopes, PR Specialist — The Square

PR Specialist

Fábio Lopes

Gonçalo Borbinha, PR Specialist — The Square

PR Specialist

Gonçalo Borbinha

Beatriz Benzinho, PR Specialist — The Square

PR Specialist

Beatriz Benzinho

Beatriz Subtil, PR Specialist — The Square

PR Specialist

Beatriz Subtil

Sofia Pereira, PR Specialist — The Square

PR Specialist

Sofia Pereira

Daniela Costa, PR Specialist — The Square

PR Specialist

Daniela Costa

Beatriz Gil, PR Specialist — The Square

PR Specialist

Beatriz Gil

Filipa Borges, PR Specialist — The Square

PR Specialist

Filipa Borges

João Miguel Carreiro, PR Specialist — The Square

PR Specialist

João Miguel Carreiro

Ana Mano, PR Specialist — The Square

PR Specialist

Ana Mano

What we believe

Six convictions. No values.

Conviction · 01

Curiosity before certainty.

Better questions build better strategies. We stay curious longer than most.

Conviction · 02

Relationships before campaigns.

Campaigns end. Relationships compound. We invest in the long conversation.

Conviction · 03

Listening before speaking.

The best briefs come from silence. We arrive to understand, not to perform.

Conviction · 04

Evidence before assumptions.

Instinct informs. Evidence decides. We measure what matters — and only what matters.

Conviction · 05

Long-term before short-term.

Reputation is built in years, not press releases. We're comfortable with patience.

Conviction · 06

People before platforms.

Channels change. People don't. Every strategy begins and ends with human attention.

Life at The Square

Moments, not perks.

Conversations, workshops, travel, 11am coffees, whiteboards nobody wipes.

Team lunch, Lisbon
Long lunch · a client became a friend
Editorial planning session
Editorial planning · Thursday morning
Media conversation, off record
Off the record · a slow interview
Whiteboard, midway through a workshop
Whiteboard · nobody wipes it
A quiet reading corner in the studio
Between meetings · books, notes, silence

Everyday moments · Lisbon

Reference imagery · To be replaced with our own photography

Where we work

One home. Many horizons.

We publish from Lisbon. We work across Europe. We listen wherever the story happens.

Lisbon

Home · Editorial studio

Madrid

Iberian presence

Europe

Editorial and media network

Remote

Contributors across four countries

Lisbon38.72° N · 9.14° WMadrid40.42° N · 3.70° WEuropeEditorial network

Fig. 01 · Where the conversations happen

Join the conversation

Who thrives here.

Curious people. Writers. Strategists. Designers. Thinkers. Listeners. People who enjoy solving difficult communication problems.

One idea

People remember how you made them think.

Next chapter

Let's build something meaningful.

Whether you're looking for a strategic partner or a place to grow, we'd love to start the conversation.

Independent since 2011Published from LisbonSmall teamInternational perspectiveCuriosity drivenAlways learning
The Square studio, Lisbon