01
Attention
Cutting through saturated news cycles, timelines and inboxes without shouting louder.
How We Work · Chapter 01
Vol. 01·Iberian Peninsula·Est. 2011
Communication isn't a service.It's a growth strategy.
We help ambitious organisations earn trust, shape perception and build long-term influence through strategic communications.
A methodology, in six movements.
— Editorial
Attention is scarce. Trust is currency. The organisations that break through are the ones that treat communication as strategy.
— The context
Communication is more complex than ever.
Audiences are fragmented. Trust is scarce. Attention is measured in seconds. The organisations that break through are those that treat communication as strategy — not decoration.
02
Trust
Building credibility with journalists, investors, talent and customers in a low-trust era.
03
Relevance
Staying meaningful as markets, technologies and expectations shift under your feet.
04
Influence
Moving from being known to being chosen — by the people who shape your category.
— Our approach
A methodology, not a menu.
Every engagement follows the same four movements. What changes is the depth, the tempo and the surface — never the discipline.
Movement 01
Understand
We start by listening — to your business, your audiences, your market and the conversations that already surround you.
Movement 02
Shape
We translate ambition into narrative — the positioning, messages and proof points that make your story impossible to ignore.
Movement 03
Amplify
We take the story to the places that matter — media, digital, industry, talent — with the right message, at the right moment.
Movement 04
Measure
We track what moves the business — share of voice, sentiment, quality of coverage, pipeline, hiring, trust.
— Our practices
Four practices. One editorial standard.
We work as one team across four disciplines — so your story stays coherent from a front-page interview to a recruiter's inbox.
Practice 01 · Advisory
Strategic Communication Consultancy
Positioning, narrative and executive visibility through the moments that define a business. It also covers employer branding and internal culture, where external perception meets internal reality.
Capabilities
- Positioning & narrative
- Executive visibility
- Employer branding & internal culture
- Reputation management
Profiles
Large corporates · Scaleups · Investors & venture capital
We advise on — Defining moments
"International expansion, fundraising, M&A and leadership transitions — and the more sensitive ones: restructuring, market exits and reputational challenges."
View related work →
Practice 02 · Earned
PR & Media Relations
Communication today goes far beyond distributing press releases. We build relevance through strategic positioning, strong narratives and AI-powered media intelligence that reaches well beyond Iberia.
IB+
Iberia and international markets
AI
Journalist engagement platforms
KPI
Measured impact, not just coverage
Earned media strategy
AI-powered media intelligence
Media training for Boards & CEOs
Impact measurement
Featured — Bolt
"Positioning Bolt as the mobility platform of choice across Portugal — from launch to national household name."
View related work →
Practice 03 · Owned
Brand & Digital Presence
A coherent digital presence across every touchpoint, with integrated campaigns that combine organic content and paid activation on platforms such as Meta and Google Ads.
"Being at the forefront of digital isn't aesthetics. It's competitive advantage."
Capabilities
- Digital consistency & identity
- Integrated campaigns
- Paid media (Meta, Google Ads)
- Community engagement
Featured — Canada-Portugal Chamber of Commerce
"+158.56% LinkedIn follower growth, 76,697 impressions and 95 content pieces across one year of consistent digital presence."
View related work →Practice 04 · Discovery
Issue 04 · The Square Editorial
Content Strategy, GEO & AI Visibility
Formats
SEO · GEO · Content · Authority · AI visibility
Partner — Reach
"Structured, high-value content that improves organic discoverability while shaping how AI systems interpret and surface brand narratives."
View related work →
With our partner Reach, we combine SEO with Generative Engine Optimization so brands are found, understood and referenced — across search engines and AI assistants alike.
- Content marketing strategy
- SEO & GEO
- AI discovery visibility
- Narrative-led content ecosystems
— Pull quote
Great communication doesn't shout. It shapes markets, decisions and reputations — quietly, over years.
— How we work
A partnership, not a project.
Most of our clients have been with us for years. The engagement model is designed for depth — a small, senior team that stays close from the first workshop to the last quarterly review.
Phase 01
Discovery
Interviews, audits and a landscape read — of your business, market and audiences.
Phase 02
Strategy
Positioning, narrative, priority audiences and a twelve-month communications plan.
Phase 03
Execution
Weekly sprints. Senior consultants on the account. One team, one editorial standard.
Phase 04
Measurement
Quarterly reviews against agreed KPIs — reputation, coverage, share of voice, business impact.
— Results
Proof, not promise.
Three companies. Three categories. One thing in common — communication that translated into market position.
Bolt
01
Mobility brand in Portugal
Challenge
Enter the Portuguese mobility market as a challenger to global incumbents.
Approach
A launch narrative built around driver empowerment, urban mobility and Portuguese growth.
Outcome
National household recognition. Consistent front-page coverage. A durable brand platform.
Beta-i
EU
Voice of Iberian innovation
Challenge
Position an Iberian innovation firm as a European reference.
Approach
Executive visibility, editorial content and a coordinated European communications programme.
Outcome
Global press coverage. Speaking platforms across the EU. A recognised voice in innovation.
Critical Software
3
Continents hiring in
Challenge
Win senior engineering talent across three continents.
Approach
An employer story rooted in engineering culture and mission-critical work.
Outcome
Hiring targets exceeded. Reduced time-to-hire. A durable employer platform.
— Why clients choose us
Six principles. Not features.
01
Editorial thinking
Every message is written to earn attention — not to fill a slide.
02
Iberian reach
Two offices, one team. Fluent in Lisbon, Madrid and everywhere in between.
03
Senior consultants
The people who win the account are the people who run the account.
04
Technology fluency
Fourteen years embedded in tech, venture and innovation.
05
Long-term partnerships
Most of our clients have been with us for more than five years.
06
Strategic approach
We start with the business question — the tactics follow.
— Chapter 08
Let's build influence together.
Whether you're scaling a startup, leading a global technology company or shaping a new market, we'd love to hear your story.
Talk to us →